Hoogstraten | Strawberry Punnets | Smurfit Kappa
Strawberry Punnet Packaging, Strawberry Punnets


By switching to paper-based punnets, Hoogstraten eliminated 700,000kg of plastic packaging per year

The Challenge
Coöperatie Hoogstraten faced a push to reduce the amount of plastic in their packaging from both retailers and consumers. Tied together with high labour costs associated with manually filling produce trays with small fruit bowls and the demanding supply chain conditions, Coöperatie Hoogstraten knew there was a more efficient and sustainable solution out there.
Plastic Punnet Alternative
Punnet Packing Automation
The Approach
We developed a complete packaging solution consisting of solidboard punnets, trays and customised punnet & tray erector lines. Hoogstraten punnets are printed both inside and out, resulting in improved visibility and increased brand awareness. Food safety is guaranteed with a Certificate of Compliance and the solidboard material has high resistance to moisture.
Punnet Packing Automation
The Result
The new packaging solution increases brand awareness of Hoogstraten and reduces logistic and labour costs. The new punnet is also fully recyclable and has very high recycling rates compared to the previous plastic solution. Furthermore, the sustainable solution reduces the carbon footprint of Hoogstraten.
paper-based punnets, cardboard boards

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