The Challenge
KREEF, the gourmet brand from Embutidos de El Salvador, offers premium local and imported meats, sausages, and cheeses in upscale platters, available online and in stores. Their packaging couldn't handle grease, weight, or refrigeration. To compensate, they added wax paper, cardboard, and polystyrene trays— raising costs and impacting recyclability. Smurfit Westrock Folding El Salvador aimed to cut excess packaging, reduce plastic and improve protection.