Colombina | Candy Packaging | Success Story | Smurfit Kappa
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See how our redesigned packaging for Colombina boosted their candy sales in the US market

The Challenge
Colombina, a leading Colombian candy company, sought to expand its presence in the competitive US market. They needed to address the issue of inadequate product display for their XOXO Gummies during Valentine's Day. The existing folding box packaging created an unstable appearance on store shelves, which negatively affected product visibility and differentiation.
Colombina Shelve Display
Colombina Confectionery in Box
The Approach
To tackle the challenge, we developed a retail pack with an insert, designed to keep the heart-shaped candy vertical, improving the presentation on shelf. The new insert required no tape or glue and is assembled and packed in the same time as the previous pack. We simulated the new pack in our Experience Centre, making it easier for Colombina to assess the on shelf impact before approving.
Colombina Confectionery in Box
The Result
Following the successful implementation of the new packaging solution to the US market during the 2023 Valentine's season, Colombina achieved remarkable results. The redesigned packaging significantly enhanced the visibility on XOXO gummies on shelf, captivating consumers at the point of purchase, leading to a substantial increase in product sales compared to previous years.
Colombina Confectionery Box

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