ShelfSmart: Accolade Wines | Smurfit Kappa
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ShelfSmart

This is the story of how we helped the world's 5th largest wine company to increase sales by 13%

The Challenge
Firstly, customers were having difficulty telling accolade's three product tiers apart. Secondly, their packaging had been designed primarily for logistics rather than display.
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Our Approach
We worked on a new design which showed the bottle image prominently on the outer case and by using different print techniques helped build a clear tiered approach. We then tested and validated the designs through ShelfSmart.
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The Result
13% sales increase when the new solution was implemented and brand recognition increased by 22%.
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Setting new standards in packaging solutions

  • Data

    Data

    Applying advanced data analytics to deliver solutions built on real insights.
  • Creativity

    Creativity

    Constantly pushing the boundaries of packaging engineering and design.
  • Experience

    Experience

    Using our wealth of knowledge and experience to deliver real solutions – in tune with your business goals.
  • Science

    Science

    Fact-finding testing and benchmarking using science from different industries to ensure the optimum solution.
  • Value

    Value

    Always evaluating and delivering solutions that deliver the most positive business impact.

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Marketing on the Shelf: How to boost your brand's performance in-store

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