4 Things to Consider When Choosing Board for Flawless Digital Printing Results
With digital printing, the quality of your materials can make a big difference to the quality of your clients packaging and display products, which is why choosing the right sheet board is essential.
You’ll want to ensure that your printed sheets are high quality and deliver top performance for their intended uses, helping your customers to catch the eye of curious consumers while appealing to environmentally conscious values and cravings for experiential packaging and products.
Whether you’re looking to boost operational efficiency, better attract consumers or support sustainability goals for your customers - or all three - there are four key things to consider:
- Pick a partner, not just a product
- Higher productivity, lower costs
- Give consumers what they really want
- Fan-favourite
1. Pick a partner, not just a product
There are many things to consider when choosing a cardboard sheet for digital printing but choosing the right partner is just as important. An experienced and reliable sheet board partner not only delivers the highest quality board for digital printing but can also support you throughout the entirety of your process.
From the initial consultation to the printing of the cardboard sheets, a reliable sheet board partner will always be on hand to help you with any queries or questions. They’ll take the time to understand your business’s specific needs and requirements and ensure these are met through fit-for-purpose board that enables you to create superior products for your clients.
This support makes sure every aspect of your printed packaging is expertly supported, reducing the chance of delays or something going wrong.
Choosing the right partner for cardboard sheets for packaging also gives you access to game-changing materials, such as DigifluteⓇ, which can be tailored to your unique requirements and take your digitally printed products to the next level.
2. Higher productivity, lower costs
It’s important to consider your operational efficiency when choosing corrugated sheet board printing. Making sure that your printing runs smoothly through machines can boost productivity and cut costs without compromising the quality of the digital printing results. Why? Because the flatter the board, the better the print quality.
46% of businesses that experience downtime can’t deliver services to customers as a result but avoiding board warping with cutting-edge products such as DigifluteⓇ helps avoid potential downtime – and unhappy customers.
With DigifluteⓇ, you get a ‘shape of board’ guarantee, so you benefit from a flatter board and a high-quality print. This reduces downtime and increases your output. Not only does this benefit your business in terms of operational efficiency, but it also benefits your bottom line.
According to recent studies, the average cost of downtime across all industries is around £7,000 per minute, so the pounds quickly add up.
By ensuring your digital printing processes are optimised for efficiency you can achieve consistent, reliable and impressive printing results.
3. Give consumers what they really want
You must consider consumers when choosing cardboard sheets for your customers packaging. With 86% of consumers willing to pay more for a good customer experience, superior quality is key. The board you choose for your customers packaging and display requirements can directly influence their consumers purchasing decisions, with low-quality materials and subpar finishes sending them elsewhere.
Consumers are increasingly factoring packaging into their purchasing decisions, with many purposely seeking high-quality finishes that improve the visual appeal and perceived value of the product. By selecting a board that can be printed to perfection with eye-catching colours and imagery, your clients packaging, and display items are more likely to stand out on shelves and online.
This encourages brand loyalty and shareability. With 82% of people having been convinced to buy a product or service by watching a video, the importance of shareable product packaging cannot be overlooked.
A good unboxing experience is also at the top of consumers’ lists when shopping, and half of UK shoppers rank packaging as highly important. With materials such as DigifluteⓇ revolutionising the digital printing industry, it’s possible to align your choice of board with consumer demands for a great unboxing experience, leading to an improved brand image and loyalty.
4. Fan-favourite
With 75% of consumers more likely to purchase from brands that offer green or sustainable products, and shoppers willing to spend nearly 10% more on average for sustainable produced or sourced goods, eco-credentials should be a key consideration when choosing cardboard sheets for digital printing.
95% of consumers think brands are responsible for creating products that are not harmful to the earth, highlighting that sustainability is no longer a ‘nice to have’ but a demand of environmentally friendly focussed consumers. Choosing cardboard sheets made from sustainable materials helps reduce your business’s carbon footprint and minimise waste.
By choosing innovative materials like DigifluteⓇ which are fully recyclable and FSC accredited, this promotes a strong, positive sustainability message, and shows your clients that you not only support their sustainability initiatives and care for the planet’s natural resources but understand their customer’s expectations, enabling you to strike the perfect balance between high-quality and planet-friendly packaging.
At Smurfit Westrock, we’re firm believers in pushing the boundaries with high-quality, durable and sustainable sheet board that delivers exceptional results.
That’s why we offer DigifluteⓇ, which enables you to capitalise on new sales opportunities, maintain a competitive edge, and differentiate from rivals with distinctive, eye-catching products that align with your customers' needs, and support both yours and your client’s growth and success.
DigifluteⓇ is a premium cardboard sheet product designed with the digital market in mind.
Get in touch to find out more