SoFruPak | Sustainable Produce Tray and Punnet Packaging | Smurfit Kappa UK
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SoFruPak Punnets

SUCCESS STORY

Sustainable produce tray and punnet packaging boosts SoFruPak sales by 50% & cuts storage by 70%

The Challenge
FruPak previously transported strawberries in wood-veneer baskets, which often developed mildew and required significant storage space since they had to be nested inside each other. To address these challenges, we were tasked with designing a sustainable packaging solution that serves as both a punnet and transit packaging.
SoFruPak Strawberry Punnets
SoFruPak Ventilation
Our Approach
Smurfit Kappa together with SoFruPak analysed existing issues and utilised their extensive knowledge and expertise in the fruit & vegetable sector to develop a corrugated solution that is both sustainable and integrated. The alignment of the ventilation holes both in the punnet and cardboard produce tray allows the produce inside to cool quickly and effectively.
SoFruPak Ventilation
The Result
The new integrated SoFruPak and SoFruBox solutions provided more branding space, attracting consumer attention and leading to a 50% increase in sales. The ergonomic shape and colourful print further captured consumers' interest, helping them make the right choice when purchasing fruit. Additionally, since the punnets and produce trays are supplied flat, this punnet packaging solution requires 70% less storage space compared to nested alternatives.
SoFruPak

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