Mindful Chef | Packaging Success Story | Smurfit Kappa
Food packaging, fresh food packaging, meal kit, food boxes


Reducing Mindful Chef's carbon footprint by 30% with a sustainable solution

The Challenge

Mindful Chef is a leading UK recipe box company, which has been climate neutral since 2020, and is committed to being as sustainable as possible. They wanted to source an alternative for their previous recipe box, which consisted of insulation pouches combined with gel ice packs which, whilst effective at keeping the contents cool, were not easily recycled.

Mindful chef
Smurfit Kappa Employee
The Approach

The Smurfit Kappa team came up with a 100% recyclable alternative that was better for the environment while still maintaining the required temperatures over extended periods. A kraft substrate was developed, which would survive unpredictable weather and could also be printed in vibrant colours, allowing Mindful Chef’s logo to shine: a critical aspect of eCommerce packaging.

Smurfit Kappa Employee
The Result
The new solution encompasses corrugated cardboard insulation packs, with a 30% lower carbon footprint than the previous insulation, in a snug, two-piece telescopic design. During testing at Smurfit Kappa’s International Safe Transit Association (ISTA) certified lab, the new packaging solution demonstrated that it kept the ingredients under 8°c for over 30 hours in ambient conditions, meeting the strict requirements for fresh food transportation.
Food packaging, fresh food packaging, food boxes, Meal kit

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