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SUCCESS STORY

PPWR-compliant, recyclable multipack packaging for Hortex drinks

The Challenge
Hortex, a leading juice and beverage producer in Poland, approached us to meet new retail requirements to eliminate plastic wrap from their multipacks. In addition, upcoming PPWR regulations will soon ban single-use plastic in multipacks. With this in mind we were tasked with developing a paper-based, recyclable alternative.
hortex shrink wrap packaging
multipack drinks packaging
The Approach
After reviewing the client’s bottles, we designed a corrugated cardboard carrier that held multiple bottles, was easy to fold, and simple to use. Following successful transport tests by Hortex, the solution was quickly implemented, allowing for in-store promotion.
multipack drinks packaging
The Result
The plastic film was completely replaced with a recyclable corrugated cardboard solution. Hortex met retailer requirements and new regulations while earning consumer recognition for sustainable packaging. Switching from film to paper also delivered significant environmental benefits, including a reduced carbon footprint and lower plastic consumption.
multipack drinks carriers

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