Guadalupe Design


Helping an eco-conscious fashion brand to delight its customers with new eCommerce Packaging

The Challenge
Guadalupe Design, an eco-conscious fashion brand, wanted to source new packaging in response a growth in its eCommerce sales. The packaging solution needed to address three challenges: diverse product dimensions, high protection of the garments in transit, and act as a brand ambassador with impactful and consistent printed graphics.
Guadalupe Design After
Guadalupe Design After
The Approach
Our design team developed a robust, easy to assemble, hand erect box made with papers specifically selected to achieve an excellent print finish. Applying our eSmart methodology, we ensured the pack performed across the supply chain and incorporated a clever locking mechanism eliminating the need for tape or glue.
Guadalupe Design After
The Result
Guadalupe Design's new packaging solution reflects their brand's essence and has been positively embraced with customer testimonials praising both the products and the packaging. Customers are now reusing the beautiful packaging as a storage box, aligning perfectly with their environmental mission. The design won the 2023 American Package Design Awards in Fashion Apparel & Accessories.
Guadalupe Design eCommerce packaging

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