Smurfit Kappa has worked with the Financial Times to conduct a piece of research to answer some of the most pressing questions when it comes to sustainability.
There’s now no doubt about it: sustainability is an existential challenge of our time. As businesses come to grips with the ongoing implications of the COVID-19 pandemic, consumers are recognising the far-reaching impacts their choices can have. If anything, growing social and environmental awareness has hardened into an urgent call to act, with rising pressure to reduce the impact of climate change and consumption.
About the research
Data cited in this report is based on two surveys commissioned by Smurfit Kappa and conducted by Longitude, a division of The Financial Times, in January 2020. The first, a survey of 200 UK business leaders and senior executives, investigated attitudes and approaches to corporate sustainability across FMCG, retail and e-commerce and consumer products.
The second, a survey of 1,500 UK consumers, investigated consumer attitudes and beliefs towards sustainability, their impact on consumer behaviour, and consumer expectations of corporate sustainability practices.
While this research was conducted in the weeks before the COVID-19 pandemic spread throughout Europe, we believe that the need for businesses and consumers to act on sustainability are no less urgent. As companies come to grips with the fall-out of the pandemic, we believe this will foster corporate sustainability as business imperative, rather than competitive advantage.
In addition to the quantitative research, Longitude also undertook a series of in-depth qualitative interviews between January and March 2020, to gather insights into the corporate sustainability in practice. They include:
- Véronique Cremades-Mathis, Global Head of Sustainable Packaging, Nestlé
- Gian De Belder, Principal Scientist, Procter & Gamble
- Simon Boas Hoffmeyer, Senior Director, Group Sustainability & Communications, Carlsberg Group
- Ioannis Ioannou, Associate Professor of Strategy and Entrepreneurship, London Business School
- Loukia Tzekaki, Corporate Communications & Sustainability Associate Director, Procter & Gamble
- Arco Berkenbosch, Vice President of Innovation and Development, Smurfit Kappa
- Steven Stoffer, Vice President of Sustainability and Development, Smurfit Kappa