Many factory floor colleagues in Morocco struggled to wash their workwear at home due to limited laundry equipment and high costs. This negatively impacted the work environment and caused significant stress among employees. The company found a solution by turning to the community for help.

 A nearby family-owned launderette was struggling and on the verge of closing when Smurfit Westrock stepped in. The launderette happily agreed to a partnership and has been laundering our teams’ workwear ever since.

 

This initiative has provided convenience, improved the workplace, eased financial burdens, promoted well-being and helped a local business survive.

"Thanks to Smurfit Westrock, our family has been given a new life opportunity. It is a privilege for us to be working with a company with such high values, that contribute to the community to make it a better place,” said Siham, the launderette owner.

Our colleagues also praised the change. "I love how the new system makes everything easier," said Sanae, a converting operator. "It's streamlining our tasks and ensuring a more organized and efficient workspace for everyone," said Yassine, a corrugating operator.

This partnership exemplifies the power of community-driven solutions, benefiting workers and local businesses alike.