This is the story of how we helped the world's 5th largest wine company to increase sales by 13%
Firstly, customers were having difficulty telling accolade's three product tiers apart. Secondly, their packaging had been designed primarily for logistics rather than display.
We worked on a new design which showed the bottle image prominently on the outer case and by using different print techniques helped build a clear tiered approach. We then tested and validated the designs through ShelfSmart.
13% sales increase when the new solution was implemented and brand recognition increased by 22%.