Splat | Packaging Success Story | Smurfit Kappa


A better planet packaging solution for SPLAT, a leading manufacturer of oral care solutions

The Challenge
SPLAT were looking at ways to minimise the amount of plastic used and asked us to help with the development of a sustainable solution for toothbrushes. They wanted a pack that could be used for both transport and vertical display without the use of the plastic rack that they currently had.
Better Planet Packaging Whale
The Approach

Working in close collaboration with SPLAT we used our experience and expertise to devise a number of options so that the brushes could sit vertically in the insert of the SRP box. The first version was designed to fit one type of toothbrush and the second version was revised to suit two different types.

Better Planet Packaging Whale
The Result
SPLAT is delighted with the solution which has completely eliminated plastic from the new toothbrush packaging and drastically reduced the overall amount that they are using.  The new solution also costs 30% less than the plastic alternative with significantly less impact on the environment.  
Splat sustainable packaging

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