Plastic Packaging Reduction | Smurfit Kappa


See how we helped Bulldog cut plastic packaging by 60% with a new refillable shower gel pack

The Challenge
Bulldog, a leading men’s grooming company wanted to improve their sustainability credentials and reduce the amount of plastic used in their bathing range. The current bottles are plastic and non-recyclable.
Bull bog bottles
Bulldog close up
The Solution
Smurfit Kappa worked with Bulldog to design a refillable shower gel Bag-in-Box pack. The pack is made from recycled corrugated board and can hold the equivalent of 25 shower gel bottles. It has a tap for easy dispensing.
Bulldog close up
The Result
The sustainable Bag-in-Box pack enabled Bulldog to reduce plastic packaging by 60%. They also achieved competitive advantage as the first Bag-In-Box shower gel in the UK.

Talk to our experts about how we can help you make the change to Better Planet Packaging


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