Oh Polly | Packaging Success Story | Smurfit Kappa
eCommerce Packaging, Fashion Packaging


How we helped Oh Polly achieve cost savings across the supply chain

The Challenge
Oh Polly specialise in celebrity-inspired fashion usually focusing on party attire, but this shifted on the back of the pandemic with the high growth in the loungewear category. Their packaging presented several issues including print quality. They wanted to enhance it to improve retention rates and customer satisfaction, with an urgent solution required due to high demand.
eCommerce packaging, Online Packaging, Fashion Packaging
eCommerce Packaging, eCommerce Packaging Machine, Packaging Machine
The Approach
We designed a box using flexographic printing which guarantees quality, with the assurance that the colour of the boxes would always be on brand. We also developed packaging for their sub-brand, Bo+Tee emblazoned with a holographic to deliver the sleek effect desired. In addition, our Machines Systems division looked at ways to automate the assembly process.
eCommerce Packaging, eCommerce Packaging Machine, Packaging Machine
The Result
The order was designed, produced and supplied within 8 days. Our flexibility and local production helped to relieve pressure and reduce shipping time. Unlike previously, products were delivered safely on pallets eliminating damage and reducing manual labour plus we supplied a box assembly machine which hugely reduced labour costs. Oh Polly now have a local supplier, cost savings across the supply chain, reduced Co2 emissions and stand-out 100% recyclable packaging.

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