mymuesli | eCommerce Packaging | Smurfit Kappa
Food packaging, Food Boxes


Delivering a tailor-made end-to-end eCommerce packaging solution to 'mymuesli'

The Challenge

'mymuesli', the first online cereal start-up worldwide, allows customers to create their own individual organic muesli from over 80 Ingredients. As their business is heavily e-commerce based, they wanted to optimise their existing packaging processes through a more sustainable production, whilst also saving costs in the areas of logistics and transport.

Food packaging, Cereal packaging, packaging for food
Food packaging, Cereal packaging, packaging for food
The Approach

Our expert team conducted a number of trials with a selected pool of machine manufacturers to develop a packing station which was fully optimised to the ‘mymuesli’ production requirements. Using ‘Fanfold’ endless corrugated board, the selected machine uses a 3D scanner to produce tailor-made packaging at speeds of up to 1100 packages per hour, and uses a glued base removing the need for adhesive tape.

Food packaging, Cereal packaging, packaging for food
The Result

This new machine allowed 'mymuesli' to create a solution which reduced their packaging materials by 20%, resulting in a 30% savings in space during the transport process, making their logistical processes far more efficient. This new sustainable solution has also eliminated the need for 13,500 rolls of plastic adhesive tape. 'mymuesli' is the first company in Germany to have such a machine and, together with Smurfit Kappa, is leading the way in innovation.

Food packaging, food box, packaging for food

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