Verpackung mit Auspackerlebnis für Jägermeister| Smurfit Kappa


Innovative and sustainable packaging alternative for Jägermeister

The Challenge

Jägermeister was looking for an innovative and sustainable packaging alternative for their Minimeister bottles in order to avoid unnecessary packaging material and to offer their customers a better unpacking experience.

Our Approach

Together with Jägermeister, we developed a new packaging solution that impresses both with its appearance and its load-bearing capacity. By using our various tools for packaging development, we were able to work out a design that fully met their requirements.

The Result

The new wrap-around packaging will now replace around 1.2 million pieces of plastic packaging. Thus, they not only score with their functional design, which offers easy unpacking and a wider communication area, but we have also made it possible for Jägermeister to save around 72,000 kg of CO² and 12,000 kg of plastic annually.

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