El Punto Múltiple del Sabor | Packaging Success Story | Smurfit Kappa


See how we developed unique packaging for Colombian restaurant El Punto Múltiple del Sabor

The Challenge
Colombian restaurant, El Punto Múltiple del Sabor wanted to improve their customer experience as a result of Covid-19. They wanted their customers to fall in love with the brand and provide a unique experience. Initially, their combos were being shipped in 3 separate boxes, which were later packed in a plastic bag to facilitate transportation. Our challenge was to redesign the packaging for their best selling deal.
Pizza Boxes, Pizza Packaging, Takeaway Boxes
Pizza Boxes, Pizza Packaging, Takeaway Boxes
The Approach
Smurfit Kappa conducted a series of workshops with the design team and developed a solution with improved visual impact and efficiency. This was achieved by inserting corrugated cardboard dividers to improve spacing and enables  the grouping of a variety of both combos and flavours. The new solution includes modern graphic images which improves brand image.
Pizza Boxes, Pizza Packaging, Takeaway Boxes
The Result
The sustainable multifunctional design which has removed the need for the unsustainable plastic bag has allowed El Punto Múltiple del Sabor to use it for their different meal options and replace previous packaging references. The new solution stands out amongst the competition, strengthening the restaurant's brand image while offering a unique customer experience at home. The food arrives well presented at the optimal temperature.  
Pizza Boxes, Pizza Packaging, Takeaway Boxes

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