Confectionery - POS Display Success Story | Smurfit Kappa


See how we helped to successfully launch a new confectionery product with an innovative POS Display

The Challenge
Vilniaus pergalė wanted to introduce a new product to the market – “Troosik” jelly confectionery. It’s a very competitive market so they wanted to launch the product into the market into a unique, creative and sustainable way. They approached us to design a display unit for the jellies.
Smurfit Kappa employees
The Approach
'Troosik' jellies are provocatively shaped as underwear so we designed the displays for the new product to reflect the primary packaging - washing machines! A really unique idea which made the products stand out in store. All displays were made from 100% recyclable, biodegradable and renewable paper-based material.
Smurfit Kappa employees
The Result
The launch of “Troosik” jelly confectionery was a huge success and won “Password 2020 – most effective campaign” award.  The first batch of production sold out in a month (it was expected to last 6 months!) and it has now become a well-known brand within it’s target audience of teens. Smurfit Kappa Baltic was recognised as one of the agencies that helped create the innovative campaign and customer loyalty has been established.

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