Beauty Packaging | Paula's Choice | Smurfit Kappa
Paula's Choice Packaging


Helping a leading Health & Beauty brand with its sustainable packaging needs

The Challenge
Leading skincare brand, Paula’s Choice, renowned for its smart, safe beauty products approached Smurfit Kappa UK to support their growing packaging needs. Their brief was for three different sized boxes within a very tight timeframe. The packaging had to be stand-out, showcase their sustainability ethos and to be effortlessly Instagramable.
Paula's Choice Products
The Approach
Working in partnership with Paula’s Choice we developed a solution that would run on their existing machinery. The 100% recyclable packaging uses a self-locking design, removing the need for tape, and making it easy to deconstruct for recycling. The pack is printed with two colours on the outside and one inside for a high quality finish. 
The Result
Smurfit Kappa UK were able to fulfil the initial brief from Paula’s Choice of 14,000 large, 100,000 medium and 30,000 small boxes, within the tight time frame but without sacrificing quality or the brand’s overarching goals of sustainability and aesthetics. Paula’s Choice hopes the sustainable solution will encourage their customers to be more eco-friendly.
Paula's Choice Packaging

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