adidas | Packaging Success Story | Smurfit Kappa
Adidas Packaging


Supplying adidas with a full sustainability service

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The Challenge
adidas have increased their focus on sustainability throughout the business. To improve the sustainability of their packaging, they needed a supplier who could improve the transparency and traceability for recycling, fully recycle their waste fibres and help them handle increasing eCommerce returns.
eCommerce packaging, Shoe Packaging, Sustainable Packaging
eCommerce packaging, Shoe Packaging, Sustainable Packaging
The Approach
With our full chain of custody and the ability to provide end-to-end recycling, we partnered with adidas to help them achieve their goal. With our unique tools we provide full transparency, delivering information on tonnage delivered and collected, as well as having the capability to deliver boxes within 48 hours of an order.
eCommerce packaging, Shoe Packaging, Sustainable Packaging
The Result
Now, adidas don’t just provide their customers with a cutting edge product they also give them the ability to return packaging easily with no wastage of materials or time. Packaging is returned to Smurfit Kappa, recycled and reborn as new. All of which allows adidas to close the loop when it comes to their packaging.
adidas packaging, eCommerce packaging

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