This is the story of how we helped an online food business deliver on its brand promise

The Challenge
HelloFresh wanted packaging that reflected their vibrant brand, cut down on waste and protected the fragile food they delivered.
Our Approach
We analysed the packaging portfolio of HelloFresh, observing their packing operation and gathering feedback from existing users. We also put ourselves in their customers' shoes, receiving and opening boxes for three months.
The Result
- Increased packing space by 17% - Annual savings of up to £50,000 - Increased package stability - Enhanced consumer experience - 100% recyclable solution
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