Consumer preference for sustainable packaging leads to rise in popularity of Smurfit Kappa's Nor-Grip

Consumer preference for sustainable packaging leads to rise in popularity of Smurfit Kappa's Nor-Grip

Smurfit Kappa has seen a marked increase in the number of companies seeking sustainable replacements for shrink film for multipacks.

The packaging leader, which launched its Better Planet Packaging initiative last year, has been working on a portfolio of products designed to replace shrink film, starting with the innovative Nor-Grip solution.

Assembled in an automated packing line, the Nor-Grip is an innovative corrugated solution that securely bundles products, such as large bottles, together into consumer units eliminating the need for shrink film.

A recent study found that 75% of consumers have a preference for the sustainable Nor-Grip product versus a plastic shrink film.1 In the wake of growing concerns about the amount of packaging waste going into the world’s oceans and landfill, a growing number of global brands have approached Smurfit Kappa to provide recyclable alternatives for single-use plastics such as shrink film.

The Nor-Grip product is suitable for a wide range of products that typically come in large bottles including soft drinks, cooking oils, bottled water and detergents. It was put through a series of rigorous tests to ensure it was robust enough to carry even the heaviest loads throughout all aspects of the supply chain. What’s more, the corrugated material is also an excellent base for high-impact printing to make brands stand out in-store.

It is assembled by the Nor-Grip Applicator, a highly reliable and efficient machine created by a team of experts in the Smurfit Kappa Machine Systems division. The combination of sophisticated automation, extensive supply chain and consumer knowledge and innovative product design ensures the fastest speed to market for customers.

Smurfit Kappa is also developing and testing a number of additional products such as the Multipack ‘Sleever’ sister product which is used for smaller products like bottled beer and canned goods that will be added to its Shrink Film multipack portfolio in the coming months.

Arco Berkenbosch, Vice President of Innovation & Development at Smurfit Kappa, commented: “The Nor-Grip product is one of the most popular products highlighted through our Better Planet Packaging initiative and the enquiries have been flooding in from customers over the last few months. It is a great example of a sustainable packaging solution that can be implemented today.

“We are excited about the potential that it has because it is simple, effective and of course 100% recyclable.”

1 Smurfit Kappa Consumer Insights Survey 2018 based on 1200 shoppers using EyeSee eye-tracking technology