Smurfit Kappa Case Study - Agua de Benassal

Case Study

Highly visual corrugated sheets increase brand awareness and drive sales for Agua de Benassal

The challenge

  • Agua de Benassal needed to increase visibility and brand awareness in store
  • In the mineral-water aisle at the retailer, corrugated is primarily in the form of interlayers and trays
  • Corrugated has a big impact on the cost in this low margin, fast growing, competitive market
  • The Agua de Benassal brand was hidden by the shrink wrap and therefore really difficult to differentiate from the competition


Our approach

  • Smurfit Kappa designed highly visual sheets which instantly engage the shopper by clearly conveying the brand messaging
  • The intermediate sheets fit neatly between the layers of bottles
  • Smurfit Kappa were also able to reduce the material costs and the savings made were used to create the printed display, making the solution cost neutral


The result

  • 10% increase in sales
  • 50% CO2 savings
  • Improved visibility on shelf