A New 'Craft Look' for Aberlour Single Malt Whisky Packaging
Smurfit Kappa Composites have been developing premium drinks packaging with the Scotland based, Chivas Brothers for many years. Their premium single malt Scotch Whisky brand, Aberlour, has recently undergone an exciting packaging re-stage.
The team at SK Composites worked closely with the Sourcing, NPD and Marketing departments at Chivas Brothers to deliver this range of eye catching premium drinks tubes (below). The new ‘craft look’ of the composite tube packaging has been complimented with foil-block print finishes and cleverly designed tin components made on site at the Whitehaven factory, which fulfils the design brief in standout fashion.
The finished premium drinks packaging designs have created a lasting, memorable and impactful experience for the consumers, which in turn help to generate brand loyalty and influence purchasing behaviour.
“We at Smurfit Kappa Composites, have thoroughly enjoyed working with the Chivas Brothers on the Aberlour range of composite packaging and we are proud to see these stunning premium whisky tubes on the shelves.” Peter Thorpe, Sales Manager – Smurfit Kappa Composites