EARL FRAISELINE | Cardboard Strawberry Sustainable Punnets | Smurfit Kappa UK
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punnet packaging, fruit packaging, punnet handles

SUCCESS STORY

Reducing EARL FRAISELINE's material usage by 45% with a cleverly designed punnet

The Challenge
EARL FRAISELINE, renowned for growing quality fruit and vegetables in France’s Bouches-du-Rhône region, sought a sustainable solution for packing its strawberries, aiming to move away from traditional, unsustainable plastic and bulky wooden punnets. Both solutions posed distinct challenges such as space loss, longer lead times, and safety risks from staple use in packaging.
strawberry punnet, fruit punnet, strawberry packaging, fruit packaging
The Approach
Our team of design experts aimed to create a paper-based punnet with a handle that minimises material usage and maximizes space on die cuts. Unlike traditional designs where the handles protrude out, ours run parallel to the sides, allowing punnets to nest together efficiently in the manufacturing process, reducing board wastage and costs.
strawberry punnet, fruit punnet, strawberry packaging, fruit packaging
The Result
Our new innovative handle design resulted in an impressive 45% reduction in material. The punnet is also supplied flat, maximising storage space and minimise transport costs. Made from corrugated cardboard, the punnets are also printed with EARL FRAISELINE's branding and is total aligned with its sustainability goals.
strawberry punnet, fruit punnet, strawberry packaging, fruit packaging

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