Vision and Strategy

Dynamically and sustainably delivering

Smurfit Kappa is a business with an essential and enduring purpose - to create solutions that protect what we all care about. This is a role that is lived in the culture and behaviours at all levels and across all areas of our business. It is a purpose that informs our strategic business decisions and actions, now and into the future. 

Our strategic environmental priorities are Climate Change, Forest, Water and Waste. We understand that our success is driven by our highly valued and motivated team, and we ensure the health, wellbeing and safety of our people. We are committed to all of the communities we interact with.

In creating sustainable value for our customers, investors, employees, suppliers and communities, we strive for the highest standards of corporate governance and ethical business conduct. This commitment is instilled across our business, from the boardroom to the factory floor, and throughout our operations and supply chain.