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We aim to produce paper-based packaging solutions using only raw materials from non-controversial sources.

To achieve this, we monitor the origin of the raw materials we use by implementing strict policies, which are applicable to all our operations and suppliers.

Our packaging solutions are mainly produced using paper and board consisting of both virgin and recycled fibers, which are also manufactured within Smurfit Kappa.

What is better for the environment – recycled or virgin fibers?

There is no simple answer to that question.

There will always be a need for virgin fibers as the recycling of fibers is a finite process. After being recycled seven or eight times, the length of the initial fiber has reduced so much that what remains is essentially ‘washed’ out of the process. Fresh virgin fibers enter the process and the recycling cycle can start again.

The production of paper from recycled fibers is typically more fossil energy intensive than the production from virgin fiber. On the other hand, the production of paper from virgin fibers requires more treatment of the process water.

Using recycled fibers means that already existing material is re-used to its maximum potential, which allows us to use virgin fibers for those packaging applications that require their specific characteristics.

What are virgin fibers?

Pulp obtained through a chemical process used to remove lignin from wood. As a result, the fiber can be used to produce paper.

What are recycled fibers?

Recycled fibers are produced from recovered fibers. Recovered fiber refers to paper, paperboard, and fibrous materials from retail stores, office buildings and homes after they have passed through their end-use as a consumer item and to material diverted from the waste stream during a manufacturing process.

What is biodiversity?

It describes the multitude of life-forms and species (flora and fauna) in an ecosystem.

Virgin fibers

We are very active in cooperating with suppliers to ensure all the wood we use has a sustainable origin.

Read more about virgin fibers

Recycled fibres

The paper-based packaging products that we produce are for a large part based on recycled fibers.

Find out more about recycled fibers


We own and manage forests in Colombia and Venezuela.

Learn more about biodiversity