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eSmart Case Study - HelloFresh

​Packaging that keeps online customers hungry for more

This is the story of how we helped an online food business deliver on its brand promise.

The Challenge

HelloFresh wanted packaging that reflected their vibrant brand, cut down on waste and protected the fragile food they delivered. 

The eSmart Process  

We scanned the packaging portfolio of HelloFresh, observing their packing operation and gathering feedback from existing users. We also put ourselves in their customers' shoes, receiving and opening boxes for three months.

Our award-winning packaging solution:

  • Increased package stability
  • Enchanced consumer experience
  • 100% recyclable packaging

The Result

  • Increased packing space by 17%

  • Annual savings of up to £50,000


Through eSmart, Smurfit Kappa’s unique eCommerce packaging service, our experts can scrutinise and optimise the performance of your packaging across 12 different business areas

Learn more about eSmart