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Our people

​Our integrated approach means ‘you are not talking to one person, but working with hundreds’

Innovation is the lifeblood of our business and is dependent on the generation of new ideas, which come through the dedication and the creativity of people inside our business. Our company is built around our customers’ world - helping them gain a competitive advantage gives us our competitive advantage. 

"We celebrate and encourage innovation on all levels. A combination of our structured approach to innovation with our talent, skills, knowledge, experience and passion, gives us our market leading position."

Tony Smurfit, CEO, Smurfit Kappa

‘Our principal aim is to support our customers’ brands’

Our people are our unique selling point. They shape our innovative spirit, creating value and fostering functional developments. Our culture embraces originality, working closely with you to create the optimal packaging solution for your market.

Our people are driven, well trained, motivated and have unrivalled packaging expertise, providing the foundation for our innovation. Working in a culture that encourages the expression of open ideas without the fear of failure, over 700 designers , hundreds of technical staff, engineers and project managers in over 34 countries, give us a large nucleus of new ideas, at all levels.

Our teams not only serve local markets, but, due to collaboration and the sharing of practices throughout our organization, are also knowledgeable in global markets.

Our processes, networks and tools make all of our worldwide innovations available to you, which is why we say – although you are only talking to one person, you are actually working and supported by hundreds.     



Daniel, Colombia

Designed a pallet display for mugs for Loceria Colombiana

More about Daniel's pallet display

Martin, Argentina

Designed a cost effective carry pack for the wine market

More about Martin's carry pack

Paul, UK

Created the Undergound Storage Tank Protector

More about Paul's creation

Oliver, Germany

Inventor of the 'Balisto' retail ready tray

More about Oliver's Balisto tray

Herwin, the Netherlands

Developed a new perforated case which won a Unilever supplier award

More about the Regular Slotted Case

Fulvio, Germany

Lead the development of the TWIN ABC – an innovative board

More about the TWIN ABC