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Cardboard Arcade Challenge 2013

​Following on from its success in 2012, Smurfit Kappa Ireland (SKI) partnered once again in 2013 with the Irish Youth Foundation (IYF) to organise and run the Caine’s DIY Cardboard Arcade Challenge. However this year it was decided to run events in even more locations, with Dublin, Belfast, Galway, Cork and Wexford chosen to host events.


  • The events, which were hosted by the Irish Youth Foundation and sponsored by Smurfit Kappa Ireland, saw children aged between 8-10 create the sustainable cardboard homes of tomorrow
  • The Irish Youth Foundation, a charity that builds brighter futures for vulnerable children, encouraged the participants, who were drawn from a number homework clubs in local areas, to work with a team of artists and creative facilitators to help create the sustainable houses of the future!
  • To kick off the event, the young people were given a quick lesson in sustainable architecture by Smurfit Kappa Dublin Design Manager Joe Kennedy (pictured below).
  • Once they were confident in the basics and after an initial sketch, the children were split into teams that encouraged working together.
  • Everyone began to get involved using their creative talents to cut, glue, tape, fold and construct a host of architectural masterpieces.
  • As sponsor of the event, Smurfit Kappa Ireland provided corrugated materials in a range of shapes to foster the creative talents of participants and this helped fill the young creative minds with ideas that led to structures ranging from the extraordinary to the unimaginable!!
  •  As well as design & innovation advice, and assistance in working with the material at the workshop, a group of Smurfit Kappa Ireland employees also volunteered their time to support the project directly on the day in each of the five sites across Ireland.


Caine’s Arcade

This project is inspired by Caine’s Arcade, an imaginative cardboard arcade created by nine-year-old Caine Monroy from Los Angeles whose story fascinated the world by becoming a global YouTube phenomenon. 

Caine’s DIY Cardboard Arcade is the catalyst for a Global Cardboard Challenge, which took place in more than 110 locations in at least 25 countries around the world.  It allows friends, family, colleagues and community members to host and build a Cardboard Challenge event while raising funds to foster creativity and entrepreneurship, among other skills, in children.

Irish Youth Foundation

The IYF provides opportunities for marginalised children and young people facing difficult and extreme conditions to experience success in their lives.  It passionately believes that achievement starts with opportunity.

The IYF’s strategy is based on providing safe places where children can go after school; to grow, to learn and to play; and providing opportunities for teenagers from under-served communities to succeed and excel in their lives.

The IYF supports innovative grassroots projects operated by dedicated professionals who understand young people and care about them.  This allows the IYF to focus on supporting young people at risk of dropping out of school and, in particular, on the critical transition from primary to secondary school; and empowering teenagers from disadvantaged neighbourhoods to become engaged in their local communities


Cardboard Arcade Challenge 2013