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Our approach to innovation is totally market driven and focused on solving your challenges.

Whether through product development, process improvement or optimising your supply-chain efficiency, our innovation process starts by understanding your market.


eSmart is Smurfit Kappa’s unique eCommerce packaging service, where our experts can scrutinise and optimise the performance of your packaging across 12 different business areas

Read about eSmart


See how the right shelf ready packaging is proven to boost sales quickly and cost effectively. Giving you maximum brand benefit where it matters most. At the point of purchase.

Read about ShelfSmart

Innovation centres

We provide state-of-the-art facilities in paper and packaging for testing and evaluation, while our strong innovation network allows ideas to be shared, creating consistency.

Learn more about our innovation centres


SupplySmart is a combination of unique tools, data and expertise that enables you to optimise the role of packaging across your supply chain – with the reassurance you’re making fully risk assessed decisions that will deliver measureable cost savings.

More about SupplySmart