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Europe – Safety Day

Sustainability case study: Smurfit Kappa organised a safety day in April 2012 to encourage the promotion of health & safety throughout all its European facilities.

A video address from our Group President & COO, Tony Smurfit, was prepared in the 16 languages spoken throughout the Company. This was then shown to employees as a means of launching this major initiative, the theme of which was personal involvement and responsibility with an emphasis on the concept of “stop/think/go” before acting.




Countries and plants organised a series of local activities and workshops to promote health and safety at work. In many locations, these activities focused not only on the workplace, but also on the home by involving employees’ families and children. The activities ranged from technical workshops and training for employees to drawing competitions for children as well as health tests for family members.