Centro Mexicano para la Filantropía (Cemefi) is a civil association in Mexico that was founded in 1988.
To promote corporate philanthropic behaviour and responsible actions, Cemefi created an award and this prestigious prize was given to Smurfit Kappa Guanajuato Corrugated in 2011.
Matching the corporate sustainability strategy of Smurfit Kappa, the corrugated plant in Guanajuato strives to be a reliable partner to all its stakeholders. Its social responsibility programme is concerned with the quality of life of employees, care for the environment, business ethics, communication and community involvement. Employees receive support to balance their lives, to develop their knowledge and skills, and to promote Health & Safety.
Smurfit Kappa Guanajuato is known locally for its care for the environment. Much effort is dedicated to environmental operations, investments in eco-technologies, sustainable transport and communication about these issues. Among other initiatives, Smurfit Kappa Guanajuato organised and sponsored tree planting in a local park, sponsored a football tournament, participated in the first Congress of Green Business and Sustainability and organised a Christmas party for the children from the “Las Talegas” community, which is a disadvantaged neighbourhood. Smurfit Kappa Guanajuato is very honoured by the recognition from Cemefi and continues its activities that benefit the local communities in the surrounding area.