Packaging that keeps online customers hungry for more
This is the story of how we helped an online food business deliver on its brand promise.
HelloFresh wanted packaging that reflected their vibrant brand, cut down on waste and protected the fragile food they delivered.
The eSmart Process
We scanned the packaging portfolio of HelloFresh, observing their packing operation and gathering feedback from existing users. We also put ourselves in their customers' shoes, receiving and opening boxes for three months.
Our award-winning packaging solution:
Increased package stability
Enhanced consumer experience
100% recyclable packaging