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SupplySmart Case Study - BFI

How do you get bikes to market at double speed?

This is the story of how we helped a large bike producer increase efficiency in their supply chain in the face of accelerated growth.

Growth of 10%

Bike Fun International,one of the leading bike producers in Europe, was achieving strong growth of about 10% per year. In order to keep growing at speed, they knew they they had to reduce inefficiencies

SupplySmart Research

Using our SupplySmart process we scanned their packaging, warehousing and logistics. 


Our Solution 

Our solution significantly reduced the number of different packaging required, from 18 to 7, a decrease of 61%. The new standardised packaging solution reduced packing time, labour costs and product damage.

Supply Chain efficiency

This helped Bike Fun International docuble packaging line speed on their premium bike brands -Rock Machine and Superior - and make annual savings of over €70,000.