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Supply chain strategy

​We work closely with our customers to achieve the most sustainable packaging solutions.

Working innovatively together with customers on sustainability involves two main aspects:

Sustainable origin of the packaging

We give customers a credible guarantee that the packaging supplied is produced in the most sustainable way.

  • 100% natural: All paper-based packaging is made from a natural and renewable raw material.
  • 100% recyclable: All paper-based packaging is 100% recyclable and biodegradable with no need for a single box to go to landfill.
  • Chain of custody: Our aim is that it will only use materials originating from well-managed forests, controlled sources, reclaimed materials, or a mixture of these.

Sustainable design

We design packaging to minimise the amount of material used whilst optimising performance across the supply chain through precisely calculating the best pallet formation to maximise space. This allows us, and our customers, to reduce raw material consumption, take vehicles off the roads and eliminate product damage.

To help us achieve this, we have developed a range of innovation tools, called ‘InnoTools’, to optimise our packaging performance.

Development Centre

Our Development Centre in the Netherlands provides state-of-the-art facilities allowing us to test and evaluate every part of the packaging lifecycle.

Read more about our Development Centre


We continue to achieve excellent public recognition for the coordinated efforts, made together with other stakeholders, to achieve our sustainability objectives.

Find out more about our recognition