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Smurfit Kappa eco-friendly pouches stand proud


Smurfit Kappa eco-friendly pouches stand proud – on shelf – in transit and at home

The new range of eco-friendly easy to pour, 1.5 to 3 litre pouches continues to grow in the wine market. Debuting at London’s International Wine Fair, Kevin Heath, Sales Director, Smurfit Kappa Bag in Box, Ireland and UK explains; “This new 1.5 litre  Pouch-up© is already in use at leading UK wine packers, Broadland Wineries, who have taken delivery of a semi-auto filler at their Cawston, Norfolk wine filling facility. He continues; “We believe Pouch-up© is the shape of things to come, transforming the look of the wine shelves and aisles, delivering a lighter take anywhere pack with an 80% lower carbon footprint than glass packaging and which is already well established with leading retailers, including ASDA, who are launching four own label wine pouches priced at £9.”

Pouch-up© is a lighter alternative to glass with exceptional shelf stand-out, and a unique shape and finish designed to capitalise on retailers’ prediction of strong sales increase of wines in cans and pouches.

The lightweight, free-standing beverage pouch has a 100% printed surface for branding, a dispensing Vitop® tap that extends the life of drinks after opening and a carbon footprint of just 20% of a traditional glass container.

As well as being ideal for the wine market, Smurfit Kappa has developed the Pouch-Up® for further applications such as cocktails and fresh fruit juices, including a Worldstar award-winning cocktail pack created for Manchester Drinks.

The innovative Pouch-Up® does not require a secondary outer box and improves logistics by increasing the volume of liquid a delivery vehicle can carry and due to a reduction of raw material only 35g for 1.5 litre pack, there is significant transport and storage efficiency resulting in an improved supply chain. With a traditional glass bottle making up 29.6% of the weight of a litre of wine, Pouch-Up® weighs in at just 2.3% of it’s filled weight, delivering a significant improvement in carbon footprint.

The new environmentally friendly Pouchup© is easy-to-pour with its ultra-light, go-anywhere design, is lightweight to carry, easy to re-seal and is perfect for any occasion – at home or for outdoor gatherings including events, festivals and barbecues.


Notes for editors

Smurfit Kappa

Smurfit Kappa UK is one of the country's leading manufacturers of paper-based packaging, providing innovative solutions in all sizes, shapes, finishes and strengths.

With its 6 plants all over the world, Smurfit Kappa Bag-in-Box is the European leader of Bag-in-box® solutions and the world leader of wine taps with the Vitop® tap. 

The Smurfit Kappa network of facilities offers an integrated packaging solution to all products and market sectors, delivering innovative and cost effective packaging solutions. 


For all press enquiries contact:

Sue Wiltshire

MK Marketing Group Ltd Tel: 01603 488668

Fax: 01603 488648

For further information contact:

Khalsa Hughes

UK Marketing Manager

Smurfit Kappa UK   Mobile:  +44 (0)7894 885 345

Smurfit Kappa eco-friendly pouches stand proud