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Destination Packaging Innovations 2013


Smurfit Kappa, market leading manufacturers of corrugated and specialist graphical packaging boards, will be exhibiting once again at this year's Packaging Innovations show, focusing on their exclusive MirriNor premium metallised board, Norboard specialist graphical boards and award winning composite tubes for the premium and luxury packaging markets.

Smurfit Kappa will be exhibiting from a ‘duty-free’ inspired display stand constructed from a range of its corrugated substrates.

With Packaging Innovations focus on luxury brands in mind; Smurfit Kappa will be showcasing its T-Flute and MirriNor T-Flute board, both positioned as a superior alternative to traditional carton boards and targeted towards premium brands. Also available will be examples of award winning Norboard specialist board alongside a variety of Preprinted boards and award winning composite tubes.

T-Flute is unique in offering ‘curvability’, launched in 2011; it allows brand owners and packaging designers to performance engineer their packaging, taking cost out of the logistics chain through super-light weighting, whilst adding premium value through stunning physical shapes and graphic finishes. T-Flute high quality microflute board is Smurfit Kappa’s slimmest caliper microflute.

MirriNor is a metallised T-Flute, a feature never offered before on a lightweight corrugated carton material, and is currently being specified by high-quality artisan brands, including the award-winning WoldTop Brewery and The Gusbourne Estate Sparkling Winery.

Specialist division Smurfit Kappa Norboard will be showing their expertise on high-quality graphical board for display, POS and RRP packaging. Smurfit Kappa Norboard also manufactures a wide range of unmetallised board products, including high-quality litho display board offering exceptional print quality on G and F-Flute without flute shadowing or crushing.

Norboard is also recognised as the specialist in the manufacture of the highest quality board for Smurfit Kappa’s award winning HQPP flexographic printing, and is expert in a number of alternative print applications such as barrier coatings, including grease, odour and water resistant and Preprinted corrugated board applications such as flood colour, random repeat and cut to register.

Richard Revell Smurfit Kappa Norboard Technical Sales Manager comments: “Packaging Innovations gives us the opportunity to meet in person with Brand Managers and Packaging Designers from top brands and to showcase how Smurfit Kappa’s world-leading knowledge, expertise and innovation can help transform brands, lifting them into the premium sector. We have high expectations for another successful show this year.”

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Luxury Norboard print finishes.


Smurfit Kappa Stand A16. Packaging Innovations 1 & 2 October 2013.

The Business Design Centre,

52 Upper Street London, Greater London N1 0QH.



Notes to editors

Smurfit Kappa

Smurfit Kappa is one of the leading producers of paper-based packaging in the world, with  around 41,000 employees in approximately 350 production sites across 32 countries and with a sales revenue of €7.3 bn in 2012.

Innovation, service and pro-activity towards customers, using sustainable resources, is our primary focus. This focus is enhanced through us being an integrated producer, with our packaging plants sourcing the major part of their raw materials from our own paper mills.

We are the European leader in paper-based packaging, operating in 21 countries selling products including corrugated, containerboard, bag-in-box, solidboard and solidboard packaging. We have a growing base in Eastern Europe in many of these product areas. We also have a key position in other product/market segments including graphicboard, MG paper and sack paper.

We are the only large scale pan regional player in the Americas, operating in 11 countries in total in North, Central and South America.


Smurfit Kappa UK

Smurfit Kappa UK is one of the country's leading manufacturers of paper-based packaging, providing innovative solutions in all sizes, shapes, finishes and strengths.

The Smurfit Kappa network of facilities offers an integrated packaging solution to all products and market sectors, delivering innovative and cost effective packaging solutions. 


For all press enquiries contact:

Emma Osborne

MK Marketing Group Ltd Tel: 01603 488668   Fax: 01603 488648

For further information contact:

Khalsa Hughes

UK Marketing Manager

Smurfit Kappa UK   Mobile:  +44 (0)7894 885 345





Destination Packaging Innovations 2013