Smurfit Kappa Group reveals latest products and innovations online
5 June 2012
Smurfit Kappa, the world’s leading full service paper-based packaging company, has launched a brand new, multi-language, global website – a major development in its international customer communications strategy.
In launching the new website, Gary McGann, Group Chief Executive Officer stated “this new website is part of a continuing commitment by Smurfit Kappa Group to be at world class level in everything it does.
The new website allows us to showcase our differentiated customer offerings highlighting the innovative talents of our team underpinned by a strong focus on the environment and sustainability in everything we do".
Tony Smurfit, Group Chief Operating Officer explains the significance of the new website:
"Our new global website is another step forward for Smurfit Kappa Group and its customers. Highly interactive and stressing our companies numerous products and services the site is modern and easy to navigate. It truly demonstrates the vast knowledge, innovation and breadth that we offer to all of our stakeholders".
Designed to be a robust communications platform to take Smurfit Kappa into the next decade, it is available in 16 languages and features a clear and intuitive interface with a well-defined structure. It offers in-depth information for a wide range of stakeholders, from customers through suppliers, investors, employees and the press.
Further reflecting the Group’s sector leading environmental and sustainability credentials, smurfitkappa.com features pages on innovation, sustainability and technical information on products, services and special usages.
With operations spread throughout Europe and Latin America, customers can use Smurfit Kappa’s packaging expertise to improve their packaging and marketing, wherever they are in the world, irrespective of time differences and language barriers.