We advocate sustainable forest management through Chain of Custody practices.
Our industry is a significant and visible user of wood fibre. It is our basic raw material, and we ensure its origin is sustainable. This benefits our business and is a high priority for our stakeholders. The re-usability of paper fibres contributes to the sustainability of our products, and recycled fibres make up 75% of the fibre content of our products.
Independent third-party certification is the most reliable means to promote sustainable forest management and combat deforestation. We manage our forest holdings based on three sustainable development principles: to promote economic growth, responsibly use natural resources and foster social equity wherever our plantations and forests are located. We have certified all our plantations and forest holdings to FSC and/or PEFC where practical.
Chain of Custody leadership
We advocate sustainable forest management through Chain of Custody practices. We require certified Chains of Custody from our raw material suppliers to ensure a sustainable supply chain for our customers. In combination with our access to sustainable raw material, we have achieved our 2020 goal to label over 90% of our packaging as Chain of Custody certified. Given our size, this is unique in our industry.
A milestone on the journey to 2020 was creating a fully certified Chain of Custody system – from our plantations and forest holdings to the labelling of packaging solutions we deliver to customers
Our objective is to push our ambition further, and to maintain that over 90% of products for customers are Chain of Custody certified and continue our 100% chain of custody operating system certification . Additionally, we will certify newly acquired operations within two years of acquisition and promote biodiversity in our forest holdings.