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Better Planet Packaging Initiative

Together, let’s design packaging waste into extinction.

Learn about our design challenge

As leaders in sustainable packaging we feel the responsibility to pick up the challenge to develop more sustainable packaging solutions.

We understand that packaging is a major contributor to the earth’s litter problem, however packaging also protects 10 times more resources (material, water, energy) than it uses so packaging creates sustainable supply chains.

Packaging holds a valuable, sustainable role in guarding against waste and through our multi-faceted initiative we will use our strength in design innovation to develop new products, collaborate with new and existing partners and undertake research to address the challenges of litter. Throughout this journey we will strive to reduce litter by improving recycling, renewability and biodegradability.

The Smurfit Kappa Better Planet Packaging Initiative will enable us to explore and re-imagine the packaging we need for a sustainable world.

Developing more sustainable packaging is a journey. Let's start together.

Design Challenge


Brightest design minds needed to prevent packaging waste

Setting new standard in packaging solutions
  • Data


    Applying advanced data analytics to deliver solutions built on real insights.
  • Creativity


    Constantly pushing the boundaries of packaging engineering and design.
  • Experience


    Using our wealth of knowledge and experience to deliver real solutions – in tune with your business goals.
  • Science


    Fact-finding testing and benchmarking using science from different industries to ensure the optimum solution.
  • Value


    Always evaluating and delivering solutions that deliver the most positive business impact.