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We advocate sustainable forest management through Chain of Custody practices.

Our industry is a significant and visible user of wood fibre. It is our basic raw material, and we ensure its origin is sustainable. This benefits our business and is a high priority for our stakeholders. The re-usability of paper fibres contributes to the sustainability of our products, and recycled fibres make up 75% of the fibre content of our products.

Independent third-party certification is the most reliable means to promote sustainable forest management and combat deforestation. We manage our forest holdings based on three sustainable development principles: to promote economic growth, responsibly use natural resources and foster social equity wherever our plantations and forests are located. We have certified all our plantations and forest holdings to FSC and/or PEFC where practical.

Chain of Custody leadership

We advocate sustainable forest management through Chain of Custody practices. We require certified Chains of Custody from our raw material suppliers to ensure a sustainable supply chain for our customers. 

Our Commitments

Commitment #1: All fibre produced and purchased is CoC certified under FSC, PEFC or SFI (Sustainable Forest Initiative).

Progress made: We continued to produce and purchase 99.8% of our fibres under fibre origin management systems that are CoC certified in 2020. This is within our margin of 1% variation.

Commitment #2: Over 90% of our packaging is labelled as CoC certified under FSC, PEFC or SFI. 

Progress made: We reached 93.8% in 2020. 

Commitment #3: All production sites using FSC, PEFC and/or SFI CoC standards. 

Progress made: Every newly acquired site has to comply with the CoC management system certification within two years from acquisition.