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Thiriet_Success_Story

MULTI-MATERIAL PACKAGING ALTERNATIVE

Thiriet Ice Cream achieved a 37% cost saving by switching to a mono-material packaging solution

The Challenge
Traditionally Thiriet, the third largest manufacturer of ice-cream in France used multiple packaging materials for their product Omelette Norvégienne’ including an aluminum tray, a polystyrene bottom and hood, a carton sleeve and a paper sticker which caused a flow issue in their plants resulting in a loss of efficiency and increased handling costs.
Thiriet_Multi_Material
GECReception
Our Approach
Working in collaboration with the client, Smurfit Kappa developed a mono-material solution based on corrugated materials with specially treated paper on the inside making it resistant to extreme temperatures and allowing contact with food.
GECReception
The Result
Smurfit Kappa’s innovative mono-material solution resulted in a decrease of 488 pallets per year with a cost saving of 37%. Thiriet also achieved an 11.5% growth in sales volume and delivered a more efficient, sustainable and cost-effective production process resulting in a 40% reduction in CO2.
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MARINA DARDAINE, THIRIET INNOVATION MANAGER

“Smurfit Kappa’s expertise and ingenuity were a real boost to improving our sustainable image”

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Imagine. We rethink how sustainable packaging is designed
  • Materials

    Materials

    Recycled or reused materials should be used where possible. If applications require virgin material, they should come from sustainable and renewable resources that are not used for food applications.
  • Production

    Produktion

    Packaging should be designed to only bundle and protect the product in the entire supply chain. Any other functionality (like marketing, etc.) should be added with minimal impact on the environmental footprint
  • Supply Chain

    Supply Chain

    Verpackungen sollten mit dem Ziel entwickelt werden, ein Produkt in der gesamten Lieferkette optimal zu schützen. Jede andere Funktion, wie z.B. das Marketing sollte mit minimalem Einfluss auf den ökologischen Fußabdruck hinzugefügt werden.
  • End of Life

    End of Life

    Sustainable packaging should have no harm to our planet in any end of life scenario. Sustainable packaging should be collected and recycled. If it becomes litter it should have no negative environmental impact in any end of life scenario.