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Segafredo

SHRINK WRAP ALTERNATIVE

Read how Segafredo Zanetti eliminated plastic shrink wrap with a 100% paper-based packaging solution

The Challenge
Segafredo Zanetti were packing their coffee bags in simple white corrugated trays with plastic shrink film. The trays were unstable during transportation and not eye catching in store. Segafredo Zanetti approached Smurfit Kappa to help them find a new sustainable, 100% paper based packaging solution to eliminate the plastic shrink wrap and increase shopper attraction at point of sale.
Segafredo Zanetti
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Our Approach
Smurfit Kappa worked closely with the Segafredo Zanetti team to develop a new paper-based packaging solution, eliminating the necessity for shrink wrap. The new one-piece solution with perforations enables the coffee to be safely transported and easily placed on shelf in the same pack. Using bright and emotionally engaging design, Smurfit Kappa were also able to create an impactful design to achieve stand out on shelf.
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The Result
The new solution which is 100% recyclable and biodegradable has been extremely well received by customers. The design has reduced transport and warehouse costs and optimized the speed of customers packing line giving total annual savings of €165,000. In addition it has significantly reduced the carbon footprint, helping Segafredo Zanetti to meet their sustainability targets.
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