- The final outcome was a brightly branded, protective carry case for the watermelons with a functional handle to allow shoppers easily carry the watermelons home.
- Watermelon sales increased in kilograms by 1.3 million
- With the new packaging, Agroiris was able to increase their selling price by 5%, and subsequently realised a 2% increase in their overall profit.
- Waste has been reduced by 10% – the equivalent of the watermelon consumption of 3,700 people
"All watermelons look the same. Except for ours. Thanks to the new innovative carry pack, we have a product that people can instantly recognise and easily handle. Some customers even buy the watermelons as gifts now because they look so good in their boxes!” - Javier Díaz Sánchez, Export Director, Agroiris