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21 Mar 2013

Smurfit Kappa promotes understanding and awareness among students

Smurfit Kappa promotes understanding and awareness about globalisation among high school students in Europe

As a member of the European Round Table of Industrialists, Smurfit Kappa is co-sponsor of an initiative that promotes greater understanding and awareness among young people in Europe about globalisation, entrepreneurship and the skills they need to succeed in the global economy.


During the 3-year initiative, 40,000 young people between the ages of 15 and 18 will have the opportunity to try their hand at enterprise, learn valuable entrepreneurial skills and apply their knowledge in new ways. With support from their teachers, they will be exposed to a variety of learning-by-doing approaches and work with people from a diverse range of industries and backgrounds.

The various activities of this initiative include classroom visits where volunteering managers interact with students directly, the opportunity for students to create and manage their own real enterprise and a competition called ‘The Global Enterprise Challenge’ which is a one-day innovation workshop focused on fostering young people’s problem-solving, idea creation and presentation skills. Students are given a challenge to solve together in a team.

Besides a financial contribution, Smurfit Kappa managers in various countries participate in this initiative as volunteers.