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13 Mar 2015

Smurfit Kappa awarded Product of the Year 2015 by trade journal Lebensmittel Praxis

Smurfit Kappa’s innovative portable beer chilling solution, the Cooler, has been awarded Product of the Year 2015 by German trade journal Lebensmittel Praxis, in cooperation with market research institute Innofact AG.

Demonstrating the originality and inventiveness that can be achieved through corrugated packaging materials, the Cooler is a  conventional fit-for-purpose beer case which transforms into an all-in-one beer chilling party pack for use in the home, at BBQ’s or festivals.   

The Cooler allows beer bottles to be cooled in a solid cardboard basket filled with ice. It is a convenient solution for consumers who want to enjoy a cold beer on the move, without the need to use a cumbersome cooling box.

The principle is simple - the beer is placed in a leakproof, pre-glued basket of solid cardboard which sits in a portable folding box with a carrier handle. The basket can be easily removed as soon as the box is opened. The fan-folded cardboard basket easily spreads opens and is filled with ice. Of course, the Cooler can also be used to chill other party drinks and is extremely durable, with up to three uses. 

The Cooler is another example of Smurfit Kappa’s wider commitment to maximise value for its customers, by developing proven packaging innovations to drive business success and win at that all important first moment of truth, where shoppers choose one brand over another. It builds on the company’s differentiation strategy to ‘Open the future’ for its customers, by delivering customer growth through insight and innovation.