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17 Sep 2012

One Daily Drop Living Calendar

Sustainability case study: The famous panda logo that represents the World Wildlife Fund (WWF) is one of the most recognised global symbols of conservation and environmental protection.

This year WWF celebrates its 50th birthday and Smurfit Kappa in Colombia had a special contribution for its Colombian branch.

An advertising agency created a product named One Daily Drop Living Calendar which seeks to promote reforestation in Colombia. The concept consists of a ceramic white plant container, a special measuring glass that dispenses water, a trendy sliding glass calendar, and bags of soil and tree seeds. The fragile product is packed in a stylish and protecting box designed by Smurfit Kappa. Sales representative, Alvaro Ramirez, and his design team created the truly FSC-certified sustainable packaging solution.

The special calendar, and the associated advertising campaign (which was circulated mainly on social media), attracted global attention and put WWF and its allies in the design spotlight. The product has been nominated for worldwide prizes in the New York Design Festival and the International Festival of Creativity in Cannes.

Our Sustainable Forestry statement and our Sustainable Souring policy describe our codes of conduct with regard to all supplies of wood products, whether coming from our own forests or purchased from third party suppliers.

Typical products involved are wood, virgin pulp and paper and board containing virgin fibres.