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Case Study

Sustainable, hygenic packaging leads to a 50% increase in sales

The challenge

  • Poland is the third largest European producer of strawberries
  • Traditionally SoFruPak strawberries were transported in punnets made of wood veneer
  • They were used multiple times and were not stored in a suitable way  They were also attracting fungi and mildew 
  • Smurfit Kappa were tasked with designing a sustainable solution to address all of these issues


Our approach

  • Taking into consideration all of the existing issues and using their extensive knowledge and expertise in the fruit & veg sector, Smurfit Kappa developed a sustainable corrugated solution
  • The numerous air holes in the single packs and the bottomless crate gave an unprecedented opportunity for the strawberries to cool quickly and effectively 
  • The insights from the testing and analysis that were used to create the SofruPak and SofruBox designs provided the best logistic performance and reduced the storage space by 70%. 
  • In addition the eye catching branded design created maximum impact in store


The result

  • 50% increase in sales profit*
  • 70% reduction in storage space
  • Winner of the 2016 Red Dot Awards and WorldStar 2017

* Reported by one retailer